Help Us Build the First National Benchmark for Farm Tourism
Farm tourism is one of the fastest-growing corners of Australia’s visitor economy — but until now, no one has had a clear, evidence-based picture of where the sector actually stands. That’s what the National Farm Tourism Survey is here to change.
If you’re a farmer delivering visitor experiences — paddock tours, farm stays, cellar doors, paddock-to-plate dining, working farm days, or anything in between — we want to hear from you. Your responses will help build the first national benchmark of farm tourism operators: what’s working, where the gaps are, and what support the sector needs to grow sustainably.
Why we’re doing this
The insights gathered through this survey will be used to build a clearer, evidence-based understanding of the current state of farm tourism across Australia — from business maturity and visitor experience models to the challenges operators are facing on the ground. This isn’t about predicting the future; it’s about accurately capturing the present, so that investment, policy, and industry support can be shaped around what’s actually happening on farms right now.
Your privacy matters
The survey is completely anonymous, and all data collected is stored on servers based in Australia. No individual responses will be identified or attributed in any published material — only aggregated, de-identified insights will be shared.
What happens with the results
Findings from the survey will be compiled into a national report and shared publicly in October, with results and insights presented at the Australian Regional Tourism Convention. This will give operators, regional tourism bodies, and policymakers a shared evidence base to work from — the first of its kind for the sector.
Complete the survey, go in the running
As a thank you for your time, everyone who completes the survey before 31 July and answers a short question at the end will go in the running to win a one-day photoshoot of their farm experience, delivered by a regional photographer of our choosing, valued at $3,500 + GST.
At the end of the survey, alongside your email address, we’ll ask:
“In 25 words or less, describe the one experience on your farm you think every visitor should try — and why.”
The strongest answer, judged on originality, insight, and relevance, wins the prize.
Survey link to go in here
Competition Terms and Conditions
- Promotion type: This is a game of skill. The winner will be determined by merit-based judging of competition entries, as set out below. No element of chance is involved in determining the winner.
- Eligibility: Entry is open to individuals who complete the National Farm Tourism Survey in full and submit a response to the competition question between the survey’s open date and 11:59pm AEST on 31 July 2026. One entry per person. Entrants must be 18 years or older and involved in delivering farm or agritourism visitor experiences on a farm in Australia. Employees, contractors, and immediate family members of the promoter and Tourism Australia are ineligible to enter.
- How to enter: Entrants must complete the survey in full and answer the following question in 25 words or less: “In 25 words or less, describe the one experience on your farm you think every visitor should try — and why.” A valid email address must be provided for contact purposes. Entries exceeding 25 words may be disqualified at the judges’ discretion.
- Judging: Entries will be judged by a panel including at least one representative from Tourism Australia and one representative from the promoter. Entries will be assessed against the following criteria: originality, insight, and relevance to the farm or agritourism experience described. The judges’ decision is final, and no correspondence will be entered into regarding the outcome.
- Announcement of winner: The winner will be determined and notified directly using the email contact details provided with their entry, by no later than 10th September 2026. The judging outcome will be confirmed with the panel present online via Zoom.
- The prize: A one-day photoshoot of the winner’s farm tourism experience, conducted by a regional photographer selected by the promoter, to the value of $3,500 + GST. The prize is non-transferable, cannot be exchanged, and cannot be redeemed for cash. The photoshoot will be scheduled at a mutually agreed date and time, subject to photographer availability and reasonable travel logistics within Australia.
- Unclaimed prize: If the winner cannot be contacted within 5 days of notification, or does not respond to claim the prize, the promoter reserves the right to select an alternative winner from the remaining eligible entries, judged on the same criteria.
- Use of entries: By entering, entrants consent to their competition answer (and, where relevant, their name and farm/business name) being used by the promoter and Tourism Australia in marketing materials, the October results report, and related publications. Entrants may opt out of this use by noting so in their entry.
- Privacy: Personal information collected as part of this competition (name, email address) will be used only for the purposes of conducting and administering the competition, and will be handled in accordance with the promoter’s and Tourism Australia’s privacy policies. This is separate to the anonymous survey data collected for the National Farm Tourism Survey itself.
- General conditions: The promoter reserves the right to disqualify any entry it reasonably believes to be fraudulent, incomplete, or in breach of these terms. The promoter reserves the right to amend these terms, or to cancel or suspend the competition, where circumstances beyond its reasonable control make this necessary. To the extent permitted by law, the promoter accepts no liability for any loss or damage arising from participation in this competition or acceptance of the prize.
- Promoter: Nourish Group Consulting Pty Ltd ABN 15677340064.
